The Benefits of Membership

Educational Services

  • Success Net: A quarterly educational newsletter
  • Educational chapter presentations by directors
  • Regional seminars and conferences
  • Live on-line Internet "Net chats" with BNI members internationally
  • Mentoring/Orientation Program for new members
  • Books
    World's Best Known Marketing Secret
    Seven Second Marketing
    Business By Referral
    Successful Business Networking
    Audio & CD Tapes

The Business Referral System

Belonging to BNI is like having dozens of sales professionals working for you 365 days a year. Member hand out your business cards and recommend you whenever possible. It's as straightforward as that.

  • Substantially increased business through referrals
  • Structured and productive weekly marketing meetings
  • Full set of professional marketing supplies for chapter meetings
  • Full set of promotional products for members
  • Carefully selected and trained Leadership Team
  • Professional directors trained to direct and manage the system
  • Professional problem solving, back-up and support
  • New marketing techniques that are carefully researched and tested
  • Increased exposure to a wide variety of business people
  • Regular structured networking events
  • Social gatherings for informal networking
  • Regional, national and international web sites for modern marketing exposure


Most business people advertise and we would never suggest that you stop advertising. However, compare the value between advertising and word-of-mouth marketing. Being a member of BNI is like having up to 40 salespeople marketing your product or service every day.

Good Referrals offer the opportunity to do business with someone who is in the market to buy your product or service. Although not a guaranteed sale, a good referral is an open door to discuss your business with someone interested in your product or service. Each member knows many people. This extended network is a rich database of potential business available to members of BNI

Word-of-mouth is the most cost-effective form of advertising possible. BNI provides a structured environment for the development and exchange of quality business referrals. By comparison, getting referrals through a one-day 4" x 4" display ad costs an average of $1,568 based on a survey published in The World's Best Known Marketing Secret. Based on another survey conducted by Dr. Ivan Misner, each member of BNI passes an average of over $20,000 worth of potential business to other members in one year's time.

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