COMPARE THE VALUE
Most business people advertise and we would never suggest that you stop advertising. However, compare the value between advertising and word-of-mouth marketing. Being a member of BNI is like having up to 40 salespeople marketing your product or service every day.
Good Referrals offer the opportunity to do business with someone who is in the market to buy your product or service. Although not a guaranteed sale, a good referral is an open door to discuss your business with someone interested in your product or service. Each member knows many people. This extended network is a rich database of potential business available to members of BNI
Word-of-mouth is the most cost-effective form of advertising possible. BNI provides a structured environment for the development and exchange of quality business referrals. By comparison, getting referrals through a one-day 4" x 4" display ad costs an average of $1,568 based on a survey published in The World's Best Known Marketing Secret. Based on another survey conducted by Dr. Ivan Misner, each member of BNI passes an average of over $20,000 worth of potential business to other members in one year's time.